about us

here to make the mundane moments magical

hello is all about turning small, everyday moments into ones that feel a bit brighter, without changing the way you already live your life. we call it everyday yay: thoughtfully designed products that bring a spark of delight from sun-up to sundown, from brushing your teeth to getting ready for whatever your day holds. because when the little moments feel better, everything else tends to follow.

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our choose friendly philosophy 

at hello, we choose friendly.
it is our formulation philosophy, but it also encapsulates
our culture, the way we do things around here.

we design our oral care products to be:
always efficacious, with thoughtfully curated ingredients that reflect our friendly brand ethos

when we say clean, we say no to
no parabens | no SLS | no artificial sweeteners
no artificial flavors | no gluten | no sugar | no brainer

we are
vegan | not tested on animals

our flavors are: always flavorsome, delicious, remarkable
our flavors are not: synthetically sweet, chemical-like, medicinal
this is how we choose friendly.
—xoxo, hello

meet the lineup

we make personal care products for the everyday stuff! the brushing. the rinsing. the getting ready part of your day. basically, we make the essentials. and we make them cute.

that includes oral care like toothpaste, toothbrushes, mouthwash, along with deodorant and other personal care must-haves designed to live happily on your counter and show up for you on the daily. needless to say, they make a good first impression.

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the hello way

  • refreshingly uncomplicated personal care

    we believe personal care should feel easy and intuitive from the start. clear choices, happy routines, and products that fit naturally into your day. a total no-brainer if you ask us.

  • flavors and fragrances that make you smile

    a minty brush in the morning or a fresh scent when you’re getting ready can make a small moment feel brighter. we aim for yummy flavors and smells that feel exciting to come back to every day. an easy yay!

refreshingly uncomplicated personal care

we believe personal care should feel easy and intuitive from the start. clear choices, happy routines, and products that fit naturally into your day. a total no-brainer if you ask us.

flavors and fragrances that make you smile

a minty brush in the morning or a fresh scent when you’re getting ready can make a small moment feel brighter. we aim for yummy flavors and smells that feel exciting to come back to every day. an easy yay!

  • design that feels right at home on your countertop

    our products and packaging are thoughtfully designed to look so darn cute -made to live comfortably on counters, sinks, and shelves, even when the rest of the space is a little… in progress. shelfie-worthy? we think yes.

  • one brand everyone actually agrees on

    personal care should feel welcoming to everyone. our products are made for the whole family, easy to use, and comfortable across different routines, ages, and households. at hello, everyone’s invited to the party.

design that feels right at home on your countertop

our products and packaging are thoughtfully designed to look so darn cute -made to live comfortably on counters, sinks, and shelves, even when the rest of the space is a little… in progress. shelfie-worthy? we think yes.

one brand everyone actually agrees on

personal care should feel welcoming to everyone. our products are made for the whole family, easy to use, and comfortable across different routines, ages, and households. at hello, everyone’s invited to the party.

not tested on animals
(real or imaginary...)

we take a thoughtful approach to how our products are created, including our decision not to test on animals. our products are made for people, and the animals can stick to being adorable, living their best lives, and generally stealing the spotlight.