about us

here to make the mundane moments magical

hello is all about turning small, everyday moments into ones that feel a bit brighter, without changing the way you already live your life. we call it everyday yay: thoughtfully designed products that bring a spark of delight from sun-up to sundown, from brushing your teeth to getting ready for whatever your day holds. because when the little moments feel better, everything else tends to follow.

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we like products that are easy to love, and easy to live with

friendly, to us, means products that fit right in. they look good on the counter. they make sense in real life. it's the kind of personal care you’re happy to share, happy to keep around, and happy to reach for again. from solo sinks to busy households, our products are made to show up with a good attitude and a can-do spirit. refreshing, right?

meet the lineup

we make personal care products for the everyday stuff! the brushing. the rinsing. the getting ready part of your day. basically, we make the essentials. and we make them cute.

that includes oral care like toothpaste, toothbrushes, mouthwash, along with deodorant and other personal care must-haves designed to live happily on your counter and get used by everyone. needless to say, they make a good first impression.

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the hello way

  • refreshingly uncomplicated personal care

    we believe personal care should feel easy and intuitive from the start. clear choices, happy routines, and products that fit naturally into your day. a total no-brainer if you ask us.

  • flavors and fragrances that make you smile

    a minty brush in the morning or a fresh scent when you’re getting ready can make a small moment feel brighter. we aim for yummy flavors and smells that feel exciting to come back to every day. an easy yay!

refreshingly uncomplicated personal care

we believe personal care should feel easy and intuitive from the start. clear choices, happy routines, and products that fit naturally into your day. a total no-brainer if you ask us.

flavors and fragrances that make you smile

a minty brush in the morning or a fresh scent when you’re getting ready can make a small moment feel brighter. we aim for yummy flavors and smells that feel exciting to come back to every day. an easy yay!

  • design that feels right at home on your countertop

    our products and packaging are thoughtfully designed to look so darn cute -made to live comfortably on counters, sinks, and shelves, even when the rest of the space is a little… in progress. shelfie-worthy? we think yes.

  • one brand everyone actually agrees on

    personal care should feel welcoming to everyone. our products are made for the whole family, easy to use, and comfortable across different routines, ages, and households. at hello, everyone’s invited to the party.

design that feels right at home on your countertop

our products and packaging are thoughtfully designed to look so darn cute -made to live comfortably on counters, sinks, and shelves, even when the rest of the space is a little… in progress. shelfie-worthy? we think yes.

one brand everyone actually agrees on

personal care should feel welcoming to everyone. our products are made for the whole family, easy to use, and comfortable across different routines, ages, and households. at hello, everyone’s invited to the party.

not tested on animals
(or unicorns, dragons or sharks...)

animal testing? as if! we're all about that cruelty-free life, because let's be real, our furry pals are way too adorable for that nonsense. we're here to spread love and smiles, not drama. so, our paste? it's for the humans, the cool cats, and the sassy folks. the pups can stick to looking cute and snagging treats, you know?